Trade Shows
The Ultimate Revenue Producing Tool For Business!
AND
The Ultimate Way To Find Out How Good Your Sales Staff Are!

Trade Shows really are one of the ultimate business tools in many ways… BUT there is a lot of rubbish and misconception said about them. Trade shows are about business. Nothing more, Nothing less…

Lets Look at some of the misconceptions. “You’ve got to stop a lot of traffic, and you need to get as many business cards as possible. WRONG!!! You need to get as many targeted prospects as possible.

It is an undisputed fact of marketing that your current clients are the most profitable. Therefore you also want them to visit you as well.

True its great to get new clients but remember your existing clients are the ones that pay your bills!

Your current clients are the revenue sources that make your business possible. Find some way of getting them to your exhibit.

In Many ways trade shows are like cold calling and many sales people hate cold calling. Think back to every trade show you have ever attended. There are always a great number of exhibitors who just don’t try to stop any traffic! It’s cost thousands and they just can’t or wont break the ice. Think about the people who do well, They actively go after the traffic. Either through a dynamic display or the use of an attention grabber…..What do you want your staff doing at the your next Trade Show.

Another misconception the stand that stops the biggest crowd does the most business. NOT Always true, even if you all of their cards. It’s all about qualifying and conversion.

Think about that large crowd you were envious of and now look at it in a slightly different way. Did the the person who stopped them, QUALIFY them quickly? You don’t have the time to spend valuable recourses on the people who, can’t wont, or just plain don’t need your product. ONLY GO AFTER THE PEOPLE WHO DO NEED YOUR PRODUCT OR SERVICE, and don’t waste time on the rest.

Graham Is an expert at sales and marketing. He has been trained by the world’s leading experts and he consistently sells at over 90%.
With such an outstanding sales record, he still chooses to be an entertainer as well as a business person. Graham knows how to make Trade Shows work. As much from years on the trade show floor as anything else….And he can teach you. Graham regularly works on Trade Show floors but he also consults and teaches exhibitors about Trade Show business and how to be successful at it.

Here’s what a few people say about Graham.

” We were very impressed at how smoothly you worked our company message into your script, and how perceptively and professionally you managed to start qualifying potential clients and directing them to us for more information.
Thanks to you we managed to speak to a greater number of potential clients than we would otherwise been able to.”

“Your processional presentation defiantly added to the overall success. The teamwork between yourself and the Hobart sales team generated a larger number of QUALITY leads.”

“We were very impressed with the way you were able to grab and hold the attention of so many people. Importantly though, you simultaneously presented our sales message in a dynamic and fun way that is still being talked about.”

Make a winning decision and contact Graham now, Click here to e-mail Graham Now